Scale With Clarity
Grow With Strategy
Scale With Clarity
Grow With Strategy
For female ecommerce founders scaling - who need fully managed ads, funnels, CRO (conversion rate optimisation) and retention systems to aggressively grow revenue.
For female ecommerce founders scaling - who need fully managed ads, funnels, CRO (conversion rate optimisation) and retention systems to aggressively grow revenue.
Does this sound familiar?
Revenue is coming in. But it is unpredictable.
One month feels strong. The next feels tight. Paid ads work, until they do not. Launches spike revenue, then everything slows again.
You are not struggling to show up. You are struggling to scale with control.
You are investing in ads, creatives, content, maybe even a team. Yet growth still feels reactive instead of strategic.
Margin feels thinner than it should.
Cash flow feels heavier than you admit. And every growth decision carries risk.
You know your brand has more potential. You just do not have a structured, commercial growth plan behind it.
HOW WE SUPPORT GROWTH
Neo Founders builds the growth engine behind your ecommerce brand.
We build: A predictable acquisition system. A conversion strategy that lifts AOV (average order value) and retention. A margin conscious scaling plan. Clear commercial priorities so you know exactly where to invest next. So growth becomes structured. Revenue becomes predictable. And scaling feels controlled, not chaotic.
Paid Ads (Meta, Google, Pinterest, YouTube)
Funnel Optimisation & CRO (conversion rate optimisation)
Email and SMS Retention Systems
Consulting & Advisory Support
Offer & Pricing Strategy
Like What you see?… Lets Build Your Growth System
Here’s What We Build Together In Your First 6 Weeks!
Commercial Clarity & Growth Audit
We deep dive into your numbers, margins, acquisition channels, customer behaviour and cash flow. You leave with clear growth priorities and a defined scaling roadmap.
Acquisition Engine Optimisation
We refine your paid traffic structure, creative strategy and customer acquisition model to drive more efficient, predictable performance.
Conversion & AOV Strategy
We optimise your funnel from product page to checkout.This includes CRO (conversion rate optimisation) priorities, offer structure, bundling, upsells and retention levers.
Margin & Scaling Strategy
We strengthen contribution margin, clarify breakeven points and build a controlled scale plan so growth does not erode profit.
Retention & Lifetime Value
We implement systems to increase repeat purchase, improve customer lifetime value and reduce reliance on constant acquisition.
Implementation & Performance Review
We align on execution, refine priorities and lock in the next stage of your scaling plan with clear commercial KPIs (key performance indicators).
You have the brand. Now it is time to scale it properly.
You have traction. Revenue is coming in. But growth feels reactive, margin feels tighter than it should, and scaling feels heavier than it needs to be.
You are running ads. Launching. Posting. Pushing.Yet revenue still fluctuates.
Neo Founders is your growth partnership to move from inconsistent growth to structured, profitable scale.
This is not about posting more. It is about building the commercial engine behind your brand.
By working together, you will:
Build a predictable acquisition system that is not dependent on launches or spikes
Strengthen conversion across your funnel, from paid traffic to repeat purchase
Protect and improve margin while scaling revenue
Gain complete clarity on where to invest for growth
Move from reactive decision making to controlled, strategic scaling
Our Mission : My Story
Neo Founders is building the go to UK growth partnership for ambitious female ecommerce founders.
For over 13 years, I have scaled businesses across multiple sectors, taking brands from five to seven figures, profitably and at pace. I built Neo into a six figure agency within 18 months while raising a newborn, an experience that shaped how we approach growth today: commercially sharp, strategically structured and built for real life.
Everything we deliver goes beyond the traditional agency model. We operate as embedded growth partners, aligning acquisition, conversion and commercial strategy to build scalable, profitable online businesses. We do not believe in lengthy contracts. We believe in performance. With a 99% client retention rate over five years, our results are our only long term guarantee.
We work with a limited number of founders at any one time to ensure depth, optimisation and meaningful long term revenue growth.
Led by award winning entrepreneur and mentor, Neo Founders exists to support women scaling serious businesses on their own terms.
THE PERFORMANCE GUARANTEE
If we do not deliver measurable improvement within the agreed period, we continue working with you for up to three months at no additional cost until we do.
Why? We value long-term partnership over short-term payment
Samantha Wagstaff
Yorkshire Entrepreneur of the Year 2025
Yorkshire Businesswoman 2026 Finalist
Yorkshire and North Yorkshire Growth Hub Mentor
We offer different growth support for founders at every stage of their journey. We can also build bespoke quotes to suit your support requirements. Book a discovery call with Samantha today, to discover how we can best support your growth!
Mentorship with NEO Founders
If you are a founder who wants clarity, momentum and measurable growth, this mentorship is designed to help you build a marketing engine that actually converts.
This is not generic advice. It is strategic, practical and tailored to your business.
I work with founders, small business owners and growing brands who want to:
• Generate consistent leads or sales
• Understand paid ads properly before scaling
• Improve conversion rates
• Clarify their positioning and messaging
• Build a marketing system that works without constant overwhelm
You will leave each session with clear actions, sharper strategy and confidence in your next move.
Client Feedback
TESTIMONIALS
What really sets Neo apart is their ability to optimise and adjust strategies based on data. Their deep understanding of e-commerce has helped me scale Naked Dresses.
If you’re looking to take your business to the next level, I highly recommend NEO Founders for their expertise, dedication, and proven results.
Samantha and the team go far beyond what other agencies I’ve used do, giving a “whole service” rather than just ppc / social etc to a time slot. If you’re considering using NEO Founders – you’ve found a gem.
Other agencies tend to have 1 plan, the Neo team are always bringing new ideas.
NEO Founders truly stands out in their industry. Sam has been amazing in helping us grow our business and is consistently available to address any concerns or provide assistance we may need.
We greatly appreciate Sam and her team as business partners and have come to regard them as friends.