Ecommerce Marketing Agency for Female Founders

The NEO Founders team, ecommerce marketing agency in Yorkshire
ECOMMERCE MARKETING AGENCY FOR FEMALE FOUNDERS · YORKSHIRE, UK

Built a brand you believe in? Let’s make it pay.

Sales you can predict, ads that pay for themselves, and you back working on the brand instead of buried in it.

Paid social, SEO, content and conversion handled by one Yorkshire team, so every pound you spend is chasing sales, not likes. You stay the founder. We take the growth off your plate.

Only 1 in 5UK businesses are run by women.Become a statistic. The good kind.257% average client growth in 2025
£10M+Client sales driven in 2025
99%Client retention over five years
5×Our minimum ROAS standard
257%Average annual client growth

Their deep understanding of ecommerce has helped me scale Naked Dresses. If you’re looking to take your business to the next level, I highly recommend NEO Founders.

Danielle NotaroFounder, Naked Dresses · +628% revenue
Apply for a discovery call
THE WORK. THE BRANDS. THE DIFFERENCE.

Content that
gets noticed.
Growth that
gets felt.

Real founders, real numbers. Here is what changed in their businesses.

See our published results
Naked Dresses campaign imagery from NEO’s portfolioNaked Dresses
+628%Revenue increaseNaked Dresses
“Their deep understanding of e-commerce has helped me scale Naked Dresses.”Danielle Notaro · Naked Dresses
View case study
Listers Crisps, hand-cooked in YorkshireListers Crisps
+362%Online sales, year on year6.70× ROAS, £6.70 back for every £1 spent on ads.View case study
ORIGINAL MONTGOMERY+5,900%

Revenue increase

Google Ads returning 3×+ on spend, year after year.View case study
Wanderlust Stories swimwear campaignWanderlust Stories
+285%Online store sales, June to July 2026£2.0k to £7.7k gross sales in under two months, up 208% in the first month alone, after site conversion work.View case study
British Made Gifts, as seen on BBC and ITVBritish Made Gifts
£45k to £1MRevenue, inside nine monthsScaled from £45k to £1,000,000 in revenue in nine months.View case study
Cardboard Kustomz farm party setCardboard Kustomz
6.51×Return on ad spend£6.51 returned for every £1 spent on ads.View case study
Personalised shop-front shelving backdrop by Cardboard KustomzCardboard Kustomz
+138.6%Year-on-year growthCardboard Kustomz · 2025View case study
EQUILIBRIUM SPACES / 2025+411%

Growth, year on year

6.79× ROAS for a Goole wellness centre, £6.79 back for every £1.View case study
Ashley Lauren red dress campaignAshley Lauren
RETRO SPORTS FACTORY13.2×

Blended return on ad spend

57% growth in sales revenue, reversing a decline.View case study
CLIENT BRAND / PAID SOCIAL+2,600%

Revenue increase

3× ROAS reached inside the second month.View case study
IN GOOD COMPANY

Chosen by brands
who expect results.

From first click to repeat purchase, these founders chose NEO as their growth partner.

Naked DressesJOHN PARTRIDGEASHLEYlaurenWANDERLUST STORIESListers CrispsElysian BespokeEleanor TomlinsonTASTE CUISINECardboard KustomzBRITISH MADE GIFTSRetro Football FactoryOriginal Montgomery
THE GROWTH PARTNERSHIP

Whatever your brand needs next,
it’s already here.

No juggling freelancers. No re-briefing a new agency every time you grow.

One team that knows your brand, finds where your sales are leaking and only does what will make you money. Six months from now: sales you can plan around, ads that pay for themselves, and you working on the brand, not in it.

Start with the audit
A customer browsing on their phone
01

See exactly where
your sales are leaking.

Ads, site, content, email and search, checked in one go, so you know where your money is going and where more sales are waiting.

STEP 01 · FULL AUDIT
02⌁

Know your next move,
and stop guessing.

Ads or organic first? Site or traffic? You get a clear answer on the quickest route to more profitable sales, starting with the fix that pays back fastest.

STEP 02 · PRIORITISE
The NEO Founders team
03

Get your evenings back
while it runs.

A plan built around your brand, not a package off the shelf. We run it, report on it and adapt it as you grow, so you can get back to the work only you can do.

STEP 03 · BESPOKE PLAN
CONTENT BY NEO

Made to stop the scroll.
Built to move your brand.

From product close-ups to stories told by real people. Here’s a look at the content we create for our clients.

SELECTED CLIENT CONTENT

Naked Dresses

Diamond Mini Dress

British Made Gifts

As seen on

Wanderlust Stories

The longtail edit

Listers Crisps

A little crunch

Ashley Lauren

Red dresses, limitless power

Listers Crisps

Farm to sofa in one tap

The Hamper Co

Too early to talk about Christmas?

Wanderlust Stories

Swimwear ’26

The Engine Shed

What our couples say

Listers Crisps

Born and bagged in Yorkshire

EVERYTHING UNDER ONE ROOF

Every way to grow your sales,
without hiring a team.

Each service has its own page with real client work. Pick one, or bring them together in the partnership.

AI FIRST

More of your budget on what’s working, sooner.

AI runs through our research, creative, testing and reporting, so you see what’s working in days, not months, and stop paying for what isn’t.

DailyEvery account reviewed with AI-assisted reporting, not a monthly PDF.
FasterCreative concepts, copy and landing pages tested in days, not weeks.
AdaptiveNew tools brought into the partnership the moment they beat the old way.

Client content

WORDS FROM OUR CLIENTS
Other agencies tend to have one plan, the NEO team are always bringing new ideas. Samantha and the team go far beyond what other agencies I’ve used do, giving a whole service rather than just PPC or social to a time slot.
Paul MarshallElysian Bespoke
THE CLIENT PERSPECTIVE
Samantha Wagstaff, founder of NEO Founders
Samantha WagstaffFOUNDER, NEO FOUNDERS
MEET SAMANTHA

I know what it takes
to build your own thing.

A business. A family. An ambition that doesn’t fit neatly into nine to five.

Samantha built NEO into a six-figure agency in 18 months while raising a newborn. That experience shapes a partnership built around both your commercial goals and the person behind them.

With 13 years of experience in online growth, she brings strategic expertise and a founder’s perspective to your next chapter.

Yorkshire Entrepreneur of the Year2025 winner
Official mentor, York & North Yorkshire Growth Hub1:1 founder mentorship, online or in Yorkshire
THE LINE · NEW

Pick up the phone.
Leave the real problem.

A weekly call-in for UK female founders. Free, first name only.

Leave Samantha a 90-second voice note about the thing that is actually in the way. Every week she picks three and answers them properly, out loud, so every founder quietly carrying the same problem hears the answer too.

90sYour voice note
3Answered every week
2040One in five to three in four
Samantha Wagstaff on the phone, The Line by NEO Founders
ON THE LINE · THREE A WEEK
FROM THE JOURNAL

Notes from the front line.

All articles

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QUESTIONS FOUNDERS ASK

Straight answers, before the call.

What does NEO Founders do?

NEO Founders is a UK, AI-first paid social and ecommerce growth partnership for female founders. We run paid media (Meta, Google, TikTok, Pinterest), SEO and AI search, organic social, content creation, email marketing, website design and conversion, consultancy and training, and we only implement what will move your revenue.

Who is NEO Founders for?

Female-founded ecommerce and product brands in the UK, from early stage through to brands scaling past £1M. Most clients are Shopify stores selling fashion, gifting, food and drink, beauty or homeware.

How does the growth partnership work?

Every partnership starts with an audit of your whole online presence. We find the quickest profitable wins, work out whether ads or organic should lead, and build a bespoke plan. You have access to every service; the tier you choose sets how much we take on for you.

What results do NEO Founders clients see?

Clients drove over £10M in sales in 2025 with 257% average growth. Over the years, named results have included Naked Dresses (+628% revenue), British Made Gifts (£45k to £1M in nine months), Listers Crisps (+362% online sales) and Original Montgomery (+5,900% revenue).

How does NEO Founders use AI?

We have been building brands for over a decade and adopted AI to make that faster: AI-assisted research, creative testing, reporting and site builds, plus optimising clients to rank in AI search results such as Google AI Overviews and ChatGPT.

Where is NEO Founders based?

Yorkshire, UK, working with founders across the UK remotely and in person, and with overseas brands too. Founded by Samantha Wagstaff, Yorkshire Entrepreneur of the Year 2025.

YOUR AMBITION HAS A NEXT CHAPTER.

Let’s make it
a big one.

Tell us where you are.
Let’s talk about where you could go.

Apply for a discovery call