
Built a brand you believe in? Let’s make it pay.
Sales you can predict, ads that pay for themselves, and you back working on the brand instead of buried in it.
Paid social, SEO, content and conversion handled by one Yorkshire team, so every pound you spend is chasing sales, not likes. You stay the founder. We take the growth off your plate.
Their deep understanding of ecommerce has helped me scale Naked Dresses. If you’re looking to take your business to the next level, I highly recommend NEO Founders.
Content that
gets noticed.
Growth that
gets felt.
Real founders, real numbers. Here is what changed in their businesses.
See our published results
Naked Dresses“Their deep understanding of e-commerce has helped me scale Naked Dresses.”Danielle Notaro · Naked DressesView case study
Return on ad spend
View case study
Listers CrispsRevenue increase
Google Ads returning 3×+ on spend, year after year.View case study
Wanderlust Stories
British Made Gifts
Cardboard Kustomz
Cardboard KustomzGrowth, year on year
6.79× ROAS for a Goole wellness centre, £6.79 back for every £1.View case study
Ashley LaurenBlended return on ad spend
57% growth in sales revenue, reversing a decline.View case studyRevenue increase
3× ROAS reached inside the second month.View case studyChosen by brands
who expect results.
From first click to repeat purchase, these founders chose NEO as their growth partner.
Whatever your brand needs next,
it’s already here.
No juggling freelancers. No re-briefing a new agency every time you grow.
One team that knows your brand, finds where your sales are leaking and only does what will make you money. Six months from now: sales you can plan around, ads that pay for themselves, and you working on the brand, not in it.
Start with the audit
See exactly where
your sales are leaking.
Ads, site, content, email and search, checked in one go, so you know where your money is going and where more sales are waiting.
Know your next move,
and stop guessing.
Ads or organic first? Site or traffic? You get a clear answer on the quickest route to more profitable sales, starting with the fix that pays back fastest.

Get your evenings back
while it runs.
A plan built around your brand, not a package off the shelf. We run it, report on it and adapt it as you grow, so you can get back to the work only you can do.
Made to stop the scroll.
Built to move your brand.
From product close-ups to stories told by real people. Here’s a look at the content we create for our clients.
Naked Dresses
Diamond Mini Dress
British Made Gifts
As seen on
Wanderlust Stories
The longtail edit
Listers Crisps
A little crunch
Ashley Lauren
Red dresses, limitless power
Listers Crisps
Farm to sofa in one tap
The Hamper Co
Too early to talk about Christmas?
Wanderlust Stories
Swimwear ’26
The Engine Shed
What our couples say
Listers Crisps
Born and bagged in Yorkshire
Every way to grow your sales,
without hiring a team.
Each service has its own page with real client work. Pick one, or bring them together in the partnership.
More of your budget on what’s working, sooner.
AI runs through our research, creative, testing and reporting, so you see what’s working in days, not months, and stop paying for what isn’t.

I know what it takes
to build your own thing.
A business. A family. An ambition that doesn’t fit neatly into nine to five.
Samantha built NEO into a six-figure agency in 18 months while raising a newborn. That experience shapes a partnership built around both your commercial goals and the person behind them.
With 13 years of experience in online growth, she brings strategic expertise and a founder’s perspective to your next chapter.
Pick up the phone.
Leave the real problem.
A weekly call-in for UK female founders. Free, first name only.
Leave Samantha a 90-second voice note about the thing that is actually in the way. Every week she picks three and answers them properly, out loud, so every founder quietly carrying the same problem hears the answer too.

Notes from the front line.
Loading articles…
Straight answers, before the call.
What does NEO Founders do?
NEO Founders is a UK, AI-first paid social and ecommerce growth partnership for female founders. We run paid media (Meta, Google, TikTok, Pinterest), SEO and AI search, organic social, content creation, email marketing, website design and conversion, consultancy and training, and we only implement what will move your revenue.
Who is NEO Founders for?
Female-founded ecommerce and product brands in the UK, from early stage through to brands scaling past £1M. Most clients are Shopify stores selling fashion, gifting, food and drink, beauty or homeware.
How does the growth partnership work?
Every partnership starts with an audit of your whole online presence. We find the quickest profitable wins, work out whether ads or organic should lead, and build a bespoke plan. You have access to every service; the tier you choose sets how much we take on for you.
What results do NEO Founders clients see?
Clients drove over £10M in sales in 2025 with 257% average growth. Over the years, named results have included Naked Dresses (+628% revenue), British Made Gifts (£45k to £1M in nine months), Listers Crisps (+362% online sales) and Original Montgomery (+5,900% revenue).
How does NEO Founders use AI?
We have been building brands for over a decade and adopted AI to make that faster: AI-assisted research, creative testing, reporting and site builds, plus optimising clients to rank in AI search results such as Google AI Overviews and ChatGPT.
Where is NEO Founders based?
Yorkshire, UK, working with founders across the UK remotely and in person, and with overseas brands too. Founded by Samantha Wagstaff, Yorkshire Entrepreneur of the Year 2025.
Let’s make it
a big one.
Tell us where you are.
Let’s talk about where you could go.