Ads that pay back, not just reach.
Meta, TikTok, Pinterest and Google, run to a return by a team that also makes the creative and fixes the checkout. Paid social for female-founded ecommerce brands that need revenue, not vanity metrics.
Creative first. Margin always.
On Meta today the ad is the targeting. So we start with what people will stop for.
Every account runs on a weekly creative cycle: new hooks, new formats, new angles, tested against the winners and cut fast when they lose. Behind that sits full-funnel structure, proper tracking (server-side where it matters), and a landing experience we can actually change, because we build and convert the site too.
Then the part most agencies skip. We report on contribution margin, not ROAS alone, because a 4× return on a product with 30% margin is a loss. You will always know where the money is, and we will tell you when to spend less.
Account, pixel, creative and unit economics. We tell you what return is realistic before you spend.
Structure, creative bank, landing pages and tracking, live within the first month.
Weekly creative tests, weekly numbers, monthly commercial review. Budget follows proof.
Everything under paid.
- Meta AdsFacebook and Instagram, prospecting through retargeting, Advantage+ where it earns it.
- TikTok and PinterestAdded when the product and creative fit, not by default.
- Google AdsShopping, Search and Performance Max feeding from a clean product feed.
- Creative productionPhoto, video and UGC made in-house, tested weekly.
- Tracking and attributionPixel, CAPI, GA4 and store data reconciled so the numbers are real.
- Landing and checkoutWe fix what the ad lands on, because that is where the return is made.
“Other agencies tend to have one plan, the NEO team are always bringing new ideas. Samantha and the team go far beyond what other agencies I’ve used do, giving a whole service rather than just PPC or social to a time slot.”Paul Marshall · Elysian Bespoke
Straight answers, before the call.
Which platforms do you run?
Meta (Facebook and Instagram), TikTok, Pinterest and Google, including Shopping and Performance Max. Most clients start on Meta and add channels as the numbers justify it.
What budget do I need?
Enough to learn quickly: usually a minimum of £1,500 to £3,000 a month in media spend for a new account. Below that we are honest that organic or email may be the better first move.
Do you make the creative?
Yes. Photo, video and UGC are produced in-house, and we test creative weekly because on Meta the ad is the targeting.
How do you report?
Revenue and ROAS from your store data, not the ad platform’s own numbers, reviewed with you every week and in a monthly commercial review that looks at margin, not just return.
Are there long contracts?
No. Partnerships are month to month after an initial three-month runway, because that is how long it takes to build a proper picture.
See what your account should be returning.
Apply for a discovery call and we will review your ad account and unit economics before we speak, so you get a straight answer on the first call.
Apply for a discovery call