Website Design & Conversion

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WEBSITE DESIGN, UX AND CONVERSION

A site that converts the traffic you pay for.

Shopify and WordPress design, build and conversion optimisation, built with AI tooling so it arrives faster, by the team that also runs your ads and email. Fewer drop-offs from first click to checkout, on every screen size.

wanderluststories.co.uk
CHECKOUTKnotted Keyhole Swimsuit · £99.001 item · Free UK shippingPay now
CONVERSION ON THE RECORD
+285%Wanderlust Stories store sales, in under two months
+208%Sales growth in the first month after the site work
16.54×Google Ads ROAS on a checkout built to convert, Naked Dresses
WeeksNot months, from brief to live, with AI-assisted builds
HOW WE WORK ON SITES

Fix the leaks. Then build for scale.

Every pound of ad spend lands on your site. If the site leaks, you are paying to fill a bucket with a hole in it.

We start with an audit of the whole journey on mobile and desktop: speed, navigation, collection and product pages, sizing and trust signals, cart and checkout. Then we fix the biggest leaks first, because a 20% lift in conversion rate makes every channel 20% cheaper overnight.

Where a brand has outgrown its site, we design and build a new one, on Shopify or WordPress, working in the theme code and using AI tooling to move fast without a template look. Because we also run the ads and email, landing pages match the creative, tracking is right first time, and the site keeps improving after launch rather than being handed over and forgotten.

01Audit the journey

Analytics, heatmaps and a hands-on walk through every page on mobile. A prioritised list of what is losing sales.

02Fix or build

A conversion sprint on the current site, or a full design and build. We will tell you which is the better use of budget.

03Measure and keep improving

Conversion rate, AOV and checkout completion tracked monthly, with ongoing tests as the ads and email evolve.

WHAT IS INCLUDED

Everything under website.

  • Conversion auditThe full journey on mobile and desktop, with a prioritised fix list and expected impact.
  • Shopify and WordPress buildDesign and build in the theme code, fast and on-brand, with AI tooling used where it speeds things up.
  • Product and collection pagesContent, imagery, sizing, reviews and structure that answer the questions that stop people buying.
  • Checkout and cartFewer steps, clearer shipping and returns, and the trust signals that lift completion.
  • Speed and technicalCore Web Vitals, image and app clean-up, tracking and structured data done properly.
  • Landing pagesPages built to match your ad creative and email offers, so paid traffic lands on the right message.
“What really sets NEO apart is their ability to optimise and adjust strategies based on data. Their deep understanding of ecommerce has helped me scale Naked Dresses.”
Danielle Notaro · Founder, Naked Dresses
QUESTIONS FOUNDERS ASK

Straight answers, before the call.

Which platforms do you build on?

Shopify for most product brands, WordPress and WooCommerce where a brand is established there. We also work on the theme code directly, so changes are made properly rather than bolted on with apps.

What does conversion optimisation involve?

Finding where people drop off between landing and paying, then fixing it: page speed, navigation, product page content, sizing and trust signals, checkout friction, mobile layout. Changes are measured, not guessed.

How do you use AI in web design and build?

AI tooling speeds up the parts that used to take weeks: page and theme builds, copy drafts, image preparation, testing variants. The strategy, design judgement and conversion work stay with the team, so you get a faster build without a generic site.

Do you do full redesigns or just improvements?

Both. Many brands need a conversion sprint on the site they have; some need a rebuild. The audit tells us which, and we will say if a redesign is not the best use of your budget.

Will the site work with my ads and email?

That is the point. The same team runs the site, the ads and the email, so landing pages match the creative, tracking is correct, and the checkout is built to convert the traffic you are paying for.

START WITH THE AUDIT

Find out where your site is losing sales.

Apply for a discovery call and we will walk your site on mobile before we speak, so the first conversation starts with the fixes, not a pitch.

Apply for a discovery call