Content Creation

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CONTENT CREATION

Made to sell, not just to post.

Photo, video and UGC produced by the team that runs your ads, email and site, so every shoot is briefed from what the numbers need next. Studio, location or iPhone-native: whatever earns the stop-scroll and the sale.

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HOW WE MAKE CONTENT

Briefed by the data. Tested in the feed.

On Meta today the creative is the targeting. So the shoot is where the return is made, not the ad settings.

We start with what is already working: the hooks, angles and formats earning attention in your account and your category. That becomes the shot list. Shoot days are batched so one session feeds a month of ads, organic posts, emails and site imagery, and everything is cut for the platform it will run on.

Then it goes into the feed and gets measured. Winners are scaled and remade in new versions; losers are cut inside a week. Each shoot starts from the last one’s results, which is why the content gets cheaper and stronger over time rather than more expensive.

01Brief from the numbers

Hooks, angles and formats pulled from your ad, organic and email data, plus what is winning in your category.

02Batch the shoot

Studio, location, iPhone or creator. One day produces a month of assets across every channel.

03Test, cut, remake

Live in paid within days. Weekly read, losers cut, winners reversioned for the next cycle.

WHAT IS INCLUDED

Everything under content.

  • Short-form videoReels, TikToks and video ads, hook-led and cut per platform, with sound-on and sound-off versions.
  • Product and lifestyle photographyClean product, on-model and in-context imagery for ads, site, email and marketplaces.
  • UGC and creatorsNative-looking creator content, briefed, booked and cleared for paid use.
  • Founder-led videoBatched sessions that give the brand a face without a weekly filming commitment.
  • Ad creative and designStatic, carousel and motion ads, plus email and landing page graphics, in your brand.
  • Content strategyA quarterly plan tied to launches, seasons and what the account needs to test next.
“Other agencies tend to have one plan, the NEO team are always bringing new ideas. Samantha and the team go far beyond what other agencies I’ve used do, giving a whole service rather than just PPC or social to a time slot.”
Paul Marshall · Elysian Bespoke
QUESTIONS FOUNDERS ASK

Straight answers, before the call.

What kind of content do you produce?

Product and lifestyle photography, short-form video for Reels and TikTok, UGC-style ads, founder-led video, email and website imagery, and the static and motion ad creative that goes with them.

Where do you shoot?

In our Yorkshire studio, on location, or at your premises. A lot of the best-performing ad creative is shot on iPhone to a brief, because it looks native to the feed; we use full production where the brand needs it.

Do you work with creators?

Yes. We brief, book and manage UGC creators and micro-influencers when the brand needs outside faces, and we handle usage rights so the content can run as ads.

How does content connect to results?

Every shoot is briefed from what the ad account, email and site need next, not a mood board. The content is tested in paid, the winners scale, and the learning feeds the next shoot.

Can we buy content on its own?

Yes. Shoot days and content packages are available without the full partnership, though the results are strongest when the same team runs the content and the channels it feeds.

START WITH THE AUDIT

See what your creative is costing you.

Apply for a discovery call and we will review your current creative against what is winning in your category before we speak.

Apply for a discovery call