Someone who has done it, in your corner.
1:1 mentorship with Samantha Wagstaff: 13 years growing online brands, £10M+ in client sales, Yorkshire Entrepreneur of the Year 2025, and an official York & North Yorkshire Growth Hub mentor. Bring the real problem. Leave with a plan.
Not coaching. Operating experience.
Every session starts with where you actually are, not a framework.
Samantha has built NEO from a laptop to an award-winning team, run paid social and ecommerce growth for dozens of female-founded brands, and made most of the mistakes you are about to. Mentorship is that experience applied to your business: your numbers, your margins, your next ninety days.
It is candid. If the ads should not be running yet, you will hear it. If the business model needs a rethink before the marketing, that is the session. Founders tell us the value is as much in the energy and clarity as the advice.
Twenty minutes to hear where you are, what is stuck, and whether a block of sessions is the right fit.
Sixty minutes, 1:1, online or in person in Yorkshire. You set the agenda, Samantha sets the pace.
A short action list after each call, and a check-in message when you need a second opinion before the next one.
Built it herself, newborn on her hip.
Samantha grew NEO into a six-figure agency within 18 months, while raising a newborn.
Thirteen years in online growth. Multiple businesses taken from five to seven figures, profitably and at pace. A growth partnership with a 99% client retention rate over five years, no long contracts, and a limited number of founders on the books at any one time so each one gets proper attention.
That journey is why the mentorship exists. Women should not have to choose between building a successful business and building a family, and most founders do not need more theory; they need someone who has done it to help them make the next call with clarity and confidence, without burning out.
“The advice and support that Samantha has provided has been so helpful in opening our eyes and positively changing our mindset. Every session has provided me with energy to get things done, look at different ways of working, created new ideas, or helped me talk through challenges. We are much further ahead than we would have been without Samantha’s input.”Tracey Purcell · Cloudbreak Yacht Media Ltd · Growth Hub mentee
Decisions worth more than the session.
Every session ends with a decision made and a written action list. One avoided mistake on ad spend, pricing or a hire usually covers the whole block.
- A straight yes or no on adsWhether your margins, site and creative are ready before you spend £2k to £5k a month finding out the hard way, and what to fix first if not.
- Revenue that is not launch-dependentA 90-day plan with real numbers: which channels carry the quiet months, what to email, what to promote and when.
- Pricing and margin sortedWhere the profit actually sits in your range and how to change prices, bundles and offers without losing customers. Often the session that pays for the block.
- Your first hire or hand-off, decidedWhat to keep, what to outsource, what it should cost and how to brief it, so you stop being the bottleneck.
- An operator’s read on the big betWholesale, a second range, a rebrand, a bigger investment. The numbers, the risks and what Samantha would do, with no stake in the answer.
- The NEO playbook, applied to youThe creative, ad, email and site frameworks behind £10M+ in client sales, walked through on your business rather than in theory.
Simple, no surprises.
The intro call is free. After that, book a single session or a block. Most founders take a block so there is time to act between sessions, and because the second and third calls are where the plan turns into revenue.
- Single session£27560 minutes, 1:1 with Samantha, online or in person in Yorkshire. A short action list after the call.
- Block of three£750SAVE 9%Three sessions spaced two to four weeks apart, with a check-in message between each.
- Block of six£1,350SAVE 18%A full quarter of support: six sessions, check-ins between, and a review of the numbers at the end.
Prices exclude VAT. Group workshops and speaking are priced per event; tell us about the room and the audience and we will quote.
Backed by the Growth Hub.
Samantha is an official mentor with the York & North Yorkshire Growth Hub, working with founders across the region, the UK and overseas. Sessions are booked directly with NEO, online or in person in Yorkshire. Book the intro call and we will map out the right block for you.
Book a mentorship callFor teams, cohorts and stages.
Not everything needs to be 1:1. Samantha runs practical group sessions for founder communities, accelerators and in-house teams, and speaks at business events across the UK.
- AI adoption for small brandsWhere AI actually saves time and money in a growing business, from content and customer service to reporting, without losing the brand.
- Paid ads that pay backHow to run Meta and Google profitably at small budgets: creative, tracking and the numbers that matter.
- SEO and AI searchBeing found on Google and recommended by ChatGPT: the practical fixes any founder can make this quarter.
- Keynotes and panelsAward-winning founder story and straight talk on growth, for conferences, networks and award events.
Straight answers, before the call.
Who is the mentorship for?
Founders and small business owners who want an experienced operator in their corner: anyone from pre-launch to £1M+, in any sector, though most are product or ecommerce brands.
What happens in a session?
Sessions are 60 minutes, 1:1 with Samantha. You bring the real problem, whether that is a launch, cash flow, ads that are not paying back, hiring, or simply what to do next, and you leave with decisions and a short action list.
How much does it cost?
The intro call is free. A single 60-minute session is £275, a block of three is £750 and a block of six is £1,350, all excluding VAT, online or in person in Yorkshire. Group workshops and speaking are priced per event.
How is this different from the growth partnership?
The partnership is done for you: we run the ads, content, email and site. Mentorship is done with you: you keep the doing, Samantha helps you make better calls, faster.
How many sessions do I need?
Most founders book a block of three to six, spaced two to four weeks apart, so there is time to act between them.
Do you run group sessions or speak at events?
Yes. Samantha runs group workshops on AI adoption, paid ads and SEO for founder communities, accelerators and in-house teams, and is available for keynotes and panels at business events. Use the same form and tell us what you have in mind.
Bring the problem. Leave with the plan.
One intro call to see if it fits. No pitch, no deck, just a proper conversation about your business.
Book a mentorship call