Scale with clarity. Grow with control.
Fully managed ads, conversion and retention for female ecommerce founders who have traction and want structured, profitable scale, not another month of guessing. One team, every channel, measured on margin.

Revenue is coming in. But it is unpredictable.
One month feels strong. The next feels tight. Paid ads work, until they do not. Launches spike revenue, then everything slows again.
You are not struggling to show up. You are struggling to scale with control. You are investing in ads, creative, content, maybe even a team, yet growth still feels reactive instead of strategic. Margin feels thinner than it should. Cash flow feels heavier than you admit. And every growth decision carries risk.
You know the brand has more in it. What is missing is a structured, commercial growth plan behind it, and a team that runs the whole engine rather than one channel in isolation.
The commercial engine behind your brand.
Not more posting. A system where acquisition, conversion, retention and margin are run together, by one team, against one set of numbers.
- 01A predictable acquisition systemMeta, Google, TikTok and Pinterest run to a return, with creative tested weekly and budget that follows proof, so growth stops depending on launches and spikes.
- 02Conversion that lifts AOV and retentionProduct page to checkout, offers, bundles and upsells, then Klaviyo flows that turn the first order into the second and third.
- 03A margin-conscious scaling planContribution margin, breakeven points and a controlled scale plan, so revenue grows without profit eroding underneath it.
- 04Clear commercial prioritiesYou always know where the next pound goes and why, with weekly numbers and a monthly commercial review against KPIs we agree together.
What we build together, from week one.
- WEEK 1Commercial clarity and growth auditA deep dive into your numbers, margins, channels, customer behaviour and cash flow. You leave with clear growth priorities and a defined scaling roadmap.
- WEEK 2Acquisition enginePaid traffic structure, creative strategy and the customer acquisition model refined for efficient, predictable performance.
- WEEK 3Conversion and AOVThe funnel from product page to checkout: conversion priorities, offer structure, bundling, upsells and the retention levers.
- WEEK 4Margin and scaling planContribution margin strengthened, breakeven points clarified and a controlled scale plan built so growth does not erode profit.
- WEEK 5Retention and lifetime valueThe systems that increase repeat purchase, improve customer lifetime value and reduce reliance on constant acquisition.
- WEEK 6Implementation and reviewExecution aligned, priorities refined and the next stage of the scaling plan locked in with clear commercial KPIs.
If we do not deliver, we keep working for free.
If we do not deliver measurable improvement against the KPIs we agree, within the agreed period, we continue working with you for up to three months at no additional cost until we do. We value long-term partnership over short-term payment, and a 99% retention rate over five years says our partners feel the same.
Apply for a discovery callSame team, same access. The tier sets how much we take on.
Every tier has access to every service. Bespoke quotes are available where none of the three fits your stage.
- 01 · EARLY STAGEGrowth IntensiveDone with you. A full audit and a 90-day plan you run yourself, with our templates and a follow-up call.
- 02 · FINDING TRACTIONGrowth PackageFully managed. Ads, conversion and retention run for you, with the rest of the services brought in as they earn their place.
- 03 · READY TO SCALEGrowth AcceleratorThe full stack, every channel, hands-on strategy. For brands ready to scale aggressively and profitably.
“Sam has been amazing in helping us grow our business and is consistently available to address any concerns. We greatly appreciate Sam and her team as business partners and have come to regard them as friends.”Lance Dentith · British Made Gifts · £45k to £1M in nine months

Built by a founder, for founders.
Samantha Wagstaff has spent 13 years taking brands from five to seven figures, profitably and at pace.
She built NEO into a six-figure agency within 18 months while raising a newborn, an experience that shaped how the partnership works: commercially sharp, strategically structured and built for real life. NEO works with a limited number of founders at any one time, so every account has Samantha on it and a small senior team around it, with no account managers in between.
Straight answers, before the call.
Who is the growth partnership for?
Female-founded ecommerce brands with traction: customers, early revenue and a product that sells, but without the full team to run ads, conversion, email and content across every channel. Most partners join with six-figure revenue and a product that already sells.
What is included?
Everything under one roof: paid social and PPC, SEO and AI search, organic social, content creation, email and SMS, website conversion and design, and founder-level commercial strategy. You have access to every service; the tier sets how much we take on for you.
How do the tiers work?
Growth Intensive is done with you: a full audit and a 90-day plan you run yourself with our templates. Growth Package is fully managed acquisition, conversion and retention. Growth Accelerator is the full stack across every channel with hands-on strategy. Bespoke quotes are available where none of the three fits.
What does the performance guarantee mean?
If we do not deliver measurable improvement against the KPIs we agree at the start, within the agreed period, we keep working with you for up to three months at no additional cost until we do.
Are there long contracts?
No. Partnerships run month to month after an initial three-month runway. A 99% client retention rate over five years is the only lock-in we need.
How quickly will we see results?
Quick wins usually land in the first six weeks, from tracking fixes and conversion changes to restructured ad accounts. Predictable, compounding growth typically shows by month three, which is why the runway is three months.
You have the brand. Now scale it properly.
Apply for a discovery call and we will review your numbers, channels and margin before we speak, so the first conversation starts with where the growth is.
Apply for a discovery call