Content that builds the brand between the ads.
Instagram, TikTok, Pinterest and LinkedIn run as a growth channel, not a posting schedule. Strategy, shooting, editing, captions and community, measured on what it sends to the site and what it sells. For female-founded brands that want an audience, not just a feed.
Fewer posts. More that land.
Most brands post daily and grow nowhere. We post what the data says people stop for, then make more of that.
Every account starts with the same question we ask of ads: who is the customer, what do they need to see to trust you, and which formats are earning reach in your category right now. From there we build a monthly plan of hooks and series, shoot in batches (with you, or with our team and your product), edit for each platform and write captions that sound like you.
Then we look at the numbers every week. Saves and shares tell us what to make more of; profile visits and link clicks tell us what is selling. The winners get reposted, remixed and, if you run ads with us, promoted with budget behind them.
Your account, your competitors and what is earning reach in your category. A monthly plan of hooks, series and formats.
Batched shoot days, platform-native edits, captions in your voice, scheduled and posted for you.
Weekly numbers on reach, saves and clicks. Winners become series, and paid creative if you run ads.
Everything under organic.
- Strategy and planningAudience, positioning, content pillars and a monthly calendar built around launches and seasons.
- Reels and TikTokShort-form video planned, shot and edited for each platform, with hook testing built in.
- Founder-led contentBatched filming sessions with you so the brand has a face without it eating your week.
- Captions and communityCopy in your voice, comment and DM management, and collaborations with the right accounts.
- Pinterest and LinkedInAdded where your customer is: Pinterest for product discovery, LinkedIn for founder-led and B2B.
- ReportingMonthly report on reach, engagement, traffic and sales from organic, and what we are doing next.
“Other agencies tend to have one plan, the NEO team are always bringing new ideas. Samantha and the team go far beyond what other agencies I’ve used do, giving a whole service rather than just PPC or social to a time slot.”Paul Marshall · Elysian Bespoke
Straight answers, before the call.
Which platforms do you manage?
Instagram, TikTok, Facebook, Pinterest and LinkedIn, chosen by where your customers actually are. Most product brands lead with Instagram and TikTok; founder-led and B2B brands add LinkedIn.
Do you create the content or just post it?
Both. We plan, shoot, edit, write and schedule, and we run the community side (comments, DMs, collaborations) if you want it off your plate. Founder-facing content is filmed with you in short, batched sessions.
How is organic measured?
Reach, saves, shares and profile visits are the leading signals, but the number we report on is what organic sends to the site and what it sells. Organic content is also what makes paid ads cheaper, so we track that too.
How long before it works?
Consistent posting shows in reach within four to six weeks. Sales impact is usually clear by month three, sooner when organic is running alongside paid and email.
Is organic worth it if we run ads?
Yes, especially then. Organic is where new customers check you out after seeing an ad, and the best-performing organic posts become your next paid creative at zero extra production cost.
See what your content should be doing.
Apply for a discovery call and we will review your accounts before we speak, so the first conversation starts with what to change.
Apply for a discovery call