Email & SMS Marketing

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EMAIL AND SMS MARKETING

Turn one order into many.

Klaviyo flows and campaigns built to make email your most profitable channel: welcome, abandoned cart, post-purchase and win-back running automatically, with campaigns that sell without burning the list. For ecommerce brands that want revenue they do not have to pay Meta for.

Business performanceLast 30 days
$35,429.75Attributed revenue · 42% of total↗ 56% vs previous period
Flows$25,868.9073%
Campaigns$9,560.8527%
EMAIL ON THE RECORD
42%Of revenue attributed to email on one client account
73%Of that email revenue from automated flows
+56%Email revenue growth, period on period
£0Media cost per email sale
HOW WE RUN EMAIL

Flows first. Then campaigns that earn their place.

Email is the cheapest revenue in ecommerce. Most brands leave most of it on the table because the automations were never finished.

We start with the flows, because they run every day without a send button: a welcome series that converts new subscribers, cart and browse recovery that catches the drop-offs, post-purchase that drives the second order, and win-back that brings lapsed customers home. Each is written and designed in your brand, segmented properly and tested.

Then campaigns: a sending calendar built around launches, seasons and what the ads are pushing, so the list hears one story everywhere. We grow the list at the same time with on-site capture that does not wreck the shopping experience, and we report on email as a share of total revenue, because that is the number that matters.

01Audit and fix

Account health, deliverability, list quality and which flows are missing or underperforming. Usually quick wins in week one.

02Build the flows

Welcome, cart, browse, post-purchase, win-back and replenishment, written, designed, segmented and live within the first month.

03Campaigns and growth

A monthly calendar, list growth on site, A/B testing, and a monthly report on email’s share of revenue.

WHAT IS INCLUDED

Everything under email.

  • Klaviyo setup and auditIntegration, tracking, deliverability, list hygiene and account structure done properly.
  • Core flowsWelcome, abandoned cart, browse abandonment, post-purchase, win-back and replenishment.
  • CampaignsMonthly calendar, copy, design and build tied to launches and what the ads are pushing.
  • Segmentation and testingVIPs, lapsed, category buyers and engagement tiers, with subject line and content tests.
  • List growthOn-site capture, pop-ups and lead offers that grow the list without hurting conversion.
  • SMSCart recovery, launches and VIP drops where it fits the brand and the margin.
“Sam has been amazing in helping us grow our business and is consistently available to address any concerns. We greatly appreciate Sam and her team as business partners and have come to regard them as friends.”
Lance Dentith · British Made Gifts · £45k to £1M in nine months
QUESTIONS FOUNDERS ASK

Straight answers, before the call.

Which platform do you use?

Klaviyo for almost every ecommerce brand, because of how it connects to Shopify and how well its flows perform. We also work in Mailchimp and Omnisend where a brand is already established there.

What are flows and why do they matter?

Flows are automated emails triggered by behaviour: welcome, abandoned cart and browse, post-purchase, win-back, replenishment. They run without you touching them and typically produce the majority of email revenue, which is why we build them first.

How much revenue should email drive?

For a healthy ecommerce brand, 25% to 40% of total revenue attributed to email and SMS is a realistic target. Below 15% usually means the flows are missing or the list is not being grown.

Do you write and design the emails?

Yes. Copy, design, build, segmentation, testing and reporting are all handled in-house, using the same content and offers that are working in your ads and on your site.

Do you do SMS as well?

Yes, where it fits the brand. SMS is added to the highest-intent moments (cart recovery, launches, VIP drops) rather than blasted to the whole list.

START WITH THE AUDIT

Find out what your list should be worth.

Apply for a discovery call and we will review your Klaviyo account and flows before we speak, so the first conversation starts with the revenue you are missing.

Apply for a discovery call