+628% revenue. Profitably.
How a female-founded dress brand went from unpredictable months to a paid media engine returning 16.54× on Google Ads, with creative, ads and checkout run as one system.
Great product, lumpy revenue.
Naked Dresses had everything a brand needs to scale except predictability.
Beautiful occasion-wear, a loyal Instagram following and strong reviews, but revenue rose and fell with launches and the ad account was working harder than it needed to. Creative was refreshed occasionally rather than tested, tracking under-reported what the ads were doing, and the product pages left conversion on the table.
The brief was simple: make growth predictable and make it profitable. Not more reach. More sales, at a return that held as budget increased.
Ads, creative and checkout, one system.
Pixel and CAPI rebuilt, GA4 reconciled with store data, so decisions ran on real revenue rather than platform-reported return.
A weekly test of new hooks and formats, from dress-in-motion video to UGC try-ons, with losers cut inside seven days and winners scaled.
Shopping and Search added to catch demand Meta created, returning 16.54× on spend.
Alongside the ads, the product and checkout pages were tightened: clearer sizing, stronger social proof, fewer steps to pay. The result is a funnel where each part makes the others cheaper.
“What really sets NEO apart is their ability to optimise and adjust strategies based on data. Their deep understanding of ecommerce has helped me scale Naked Dresses. If you’re looking to take your business to the next level, I highly recommend NEO Founders for their expertise, dedication, and proven results.”Danielle Notaro · Founder, Naked Dresses
Budget followed proof.
Spend only increased when contribution margin held at the new level. That discipline is why 628% growth arrived without the profit erosion that usually comes with scaling ads, and why the account keeps compounding rather than resetting each season.
More client resultsStraight answers, before the call.
What did NEO do for Naked Dresses?
Full paid media management across Meta and Google, weekly creative testing, conversion work on the product and checkout pages, and a commercial review each month against margin.
What were the results?
Revenue up 628% over the partnership, with Google Ads returning 16.54× on spend. Growth was profitable, with budget scaled only as contribution margin held.
What kind of brand is Naked Dresses?
A female-founded occasion-wear brand selling dresses direct to consumer online, with a strong Instagram presence and a customer who buys for events and holidays.
Could this work for my brand?
If you sell a product online with a healthy margin and a clear customer, the same approach applies: creative-led ads, clean tracking, a checkout that converts, and honest reporting. Book a call and we will tell you what is realistic.
Want the same system on your account?
Apply for a discovery call and we will review your ad account and unit economics before we speak.
Apply for a discovery call