+285% store sales in under two months.
How a luxury resortwear brand nearly quadrupled online sales by fixing the site first, then giving people a reason to pack.
Beautiful product, hard to buy.
Wanderlust Stories had the range, the showroom and the customer. The website was getting in the way.
Swimwear, the hero category, was buried in the navigation. Curated collections showed pieces that were already sold out in the sizes people wanted. Four hundred and twenty-six product variants used sizing that did not match from one style to the next, and a pop-up was pushing the first thing visitors saw down the page. Traffic was arriving and leaving.
The brief: make the store convert before spending money sending more people to it.
Site first, then the story.
Swimwear moved to the top of the navigation. Every one of 426 variants normalised to one sizing format. An automated stock rule so curated collections only show pieces with real availability in sizes 6 to 16. Pop-up fixed, collection copy rewritten.
Destination and season packing edits, Amalfi, winter sun, golden hour, shot as short video. The hook that won: “You’ll pack 14 outfits and wear 4.” It beat the polite service line every time.
Winning edits ran organically first, then as paid social, with cost per order judged against the £104 average order rather than platform reach. Search work ran alongside: new collection pages, revised navigation, meta titles and alt tags. Organic traffic grew 4.2× in seven weeks, ranking keywords went from 10 to 26 and page-one keywords tripled, with backlinks flat the whole time, so the gain is entirely on-page.
“You’ll pack 14 outfits and wear 4.”The hook that outperformed everything else · Suitcase Campaign, 2026
Sales tripled before the budget did.
Most of the first month’s growth came from people who were already visiting and could finally find what they wanted in their size. That is the cheapest growth there is, and it meant every pound of ad spend that followed landed on a store that could turn it into an order.
More client resultsStraight answers, before the call.
What did NEO do for Wanderlust Stories?
A full site conversion audit and rebuild of the store’s structure: navigation, collections, sizing, stock rules and collection copy, followed by organic content and paid social built around a packing-edit campaign.
What were the results?
Online store sales up 285% in under two months, from £2.0k to £7.7k gross, with 208% growth in the first month alone, before the paid campaign had fully scaled. Organic search traffic grew 4.2× in seven weeks from on-page work alone, with ranking keywords up from 10 to 26.
What kind of brand is Wanderlust Stories?
A luxury resortwear brand run by two sisters, with a Yorkshire showroom and an online store selling swimwear, dresses and holiday wardrobes at an average order of around £104.
Could this work for my brand?
If traffic is arriving and not buying, the fix is usually the site before the ads. Book a call and we will tell you which one is holding you back.
Is it the site or the ads?
Apply for a discovery call and we will review your store and ad account before we speak, so you get a straight answer on the first call.
Apply for a discovery call