Case Study:
Driving 223% Growth in Four Months at 500%+ ROAS
Client Background
Our client is a UK-based event décor business specialising in cardboard backdrops, cut-outs, signage, and props for home and corporate events. With demand growing for customisable event experiences, the business had an established product line but was struggling to achieve further growth on their online sales through their Wix website.
We approached the business after recognising similarities with a previous success story — scaling a personalised gifts brand from £45k annual turnover to £1m. We knew that with the right marketing, sales infrastructure, and product strategy, this business had the potential to unlock similar growth.
The Challenge
When we first connected, the client faced several barriers:
- Limited e-commerce functionality on Wix, making it difficult to scale online sales.
- Consistent performance but capped – from automated ads
- A catalogue weighted towards labour-intensive custom creations, which restricted profitability.
- Content that wasn’t fully engaging audiences or converting traffic into sales.
The client needed a partner to not only manage their paid advertising but also help shape their business strategy and streamline operations.
Our Approach
We implemented a comprehensive growth strategy over four months:
- Google Ads & ETA campaigns: Set up, optimised, and scaled ads to consistently achieve a ROAS of over 500%.
- E-commerce transition: Migrated the site from Wix to Shopify, improving site speed, checkout experience, and integrations.
- Product & offer innovation: Supported in the development of new bundles and offers, including a highly successful Party Pack, which boosted sales and reduced team hours spent on custom creations, improving profitability.
- Consultancy & wider business support: Worked closely with the client on pricing, product positioning, and operations.
- Content refresh: Helped the client produce more engaging content to support ads and organic visibility.
Low-risk trial: Offered a one-month free trial, during which sales improved marginally. By month 2–3, growth accelerated significantly, validating the strategy and building trust.
The Results
The transformation has been substantial:
- Revenue growth: Increased by over 223% in just four months.
- Further uplift: Achieving an additional 55% growth in September 2025.
- Order growth: Orders rose by 172% (from 91 to 248), with a further 49% uplift in September.
- Record months: Two consecutive record-breaking months, with a third underway.
- Conversion & AOV: Conversion rates improved significantly, and average order value increased slightly.
- Channel mix: Online sales have grown dramatically, while consultancy and support have also helped strengthen custom sales.
- Profitability: The 3-for-£100 bundle not only drove strong ad performance but also reduced staff hours on bespoke orders, increasing margins.