The Line

An illustrated oxblood telephone box with a pink neon sign on a wet British street at night
£10M+ sold online257% avg growth99% of clients stayed
THE LINE
NEO FOUNDERS
Leave your voice note
AFTER THE TONE

Leave your message after the beep: first name, what’s stuck, the real version. Ninety seconds.

Leave your voice note
THE LINE · FOR FEMALE FOUNDERS

Pick up the phone. Leave the real problem.

A private voice line into NEO. Leave a message, up to 90 seconds, about the thing you are stuck on right now. Every week Samantha picks three and answers them on The Line, first name only.

WHAT THE LINE IS

A 90-second voice note from you. Every week Samantha listens to everything and answers three of them publicly on The Line, first name only, never the business. Every message is heard, even the ones not picked.

  1. 01Leave a 90-second voice noteRecord it below, or WhatsApp it.
  2. 02Samantha picks three a weekThe ones most founders will recognise themselves in.
  3. 03The answer goes out on The LineYour message first, then what she would do, in order.
THE RECEIVER

Say it like you would to a friend who has done it.

First name, where you are, what the business does, what is stuck. Ninety seconds is plenty. No pitch, no polish.

By sending a message you agree to The Line terms: general advice, not professional advice, and your message may be played publicly unless you untick the box above.

OR LEAVE IT ON THE ANSWERPHONE

Send a WhatsApp voice note to 07777 118138. Start with your first name and the word “private” if you do not want it played on The Line.

Sending a WhatsApp note counts as agreeing to The Line terms.

HOW THE LINE WORKS

Three a week, answered properly.

01You leave a message

Up to 90 seconds, in your own words. The messy version is more useful than the tidy one; the real problem is usually in the bit you would normally cut.

02Samantha picks three

Every week she listens to everything and chooses the three that most founders will recognise themselves in. Picked or not, every message is heard.

03The answer goes out on The Line

Same day each week on Instagram, your message first, then the answer: what she would do, in what order, and what she would stop doing. First name only, always.

Not picked and need the answer anyway? That is what mentorship is for: an hour, 1:1, with a plan at the end.

LATEST ON THE LINE

Recent calls, answered.

Watch all on Instagram
BEFORE YOU PICK UP

Straight answers, before the call.

Who is The Line for?

Female founders and women running a business, from pre-launch to seven figures, in any sector. If you are the one making the calls, it is for you.

Does it cost anything?

No. Leaving a message is free and there is no catch. The Line exists because the same questions come up again and again, and answering them once in public helps more founders than answering them one at a time.

Will my message be made public?

Only if you leave the box ticked. Answers use your first name only and never your business name unless you ask for it. Untick, or say “private” at the start, and it stays between you and Samantha.

What happens to my recording?

It is stored securely by NEO Founders and used only to answer you and, with your consent, to make the answer on The Line. You can ask for it to be deleted at any time by emailing studio@neofounders.co.uk. See the privacy policy.

Will I definitely get an answer?

Three messages a week are answered on The Line. Everything else is listened to, and Samantha replies directly to as many as she can, but that is a habit, not a promise. If you need an answer you can plan around, book a mentorship session.

NEED THE WHOLE HOUR?

Bring the problem. Leave with the plan.

Mentorship is The Line with the door shut: sixty minutes, 1:1, and a short action list at the end.

Book a mentorship call